Air Jordan I ‘Season of Her’ 2018 Project Coordinator | Social Media Marketing | Editorial Production
Client: Jordan Brand | Nike Canada
The Ask:
Create a women-led campaign to launch a new lineup of Air Jordan 1s—highlighting the collection’s versatility through styling and personal expression.
The Solution:
Supported campaign strategy and led production for a social-first editorial shoot curated by Anna Bediones. The campaign featured 10 women from Toronto’s creative community, each styling the AJ1 through their own lens. Photos by Jac Beale.