JORDAN 720 MODERN SPORTSWEAR. 2019 Editorial Photo & Video Production | Brand Management | Social Media Marketing
Client: Jordan Brand | Nike Canada
The Ask:
Launch the Jordan Proto-Max 720 in Toronto with a visual campaign that highlights the shoe’s innovation and crossover appeal.
The Solution:
Produced a photo campaign featuring three Toronto-based stylists, each interpreting the Proto-Max 720 through the theme Modern Sportswear Reimagined. The campaign showcased the silhouette’s key tech elements— Digital assets were distrubted through social media and .com channels.