Gatorade x Jumpman ‘Like Mike’ 2017 Project Coordinator | Social Media Marketing | Brand Activation
Client: Jordan Brand | Nike Canada
The Ask:
Develop a marketing campaign and retail experience for the global release of the Gatorade x Jordan Brand ‘Like Mike’ capsule—rooted in nostalgia, community, and the crossover of sport and culture.
The Solution:
Assisted in the coordination and execution of campaign strategy, working across production and creative to align messaging. Provided experiential support during pre-planning and on-site production of the retail activation. Helped bring the campaign to life through a Gatorade release party featuring six Toronto influencers (Francis Got Heat, Alicia West, Anthony Tone, Killa Kels, Emcee Ebone, Tristan Forbes) and a live performance by 88Glam.